“Video has the highest click-through rate of all digital ad formats”
– Business Insider
You can double your search traffic by having a video thumbnail in your search result. Of course! The visual element. It might sound minor, but it's not. It works. Visitors will stay two minutes longer on your site if you have video. With so much focus on Google and Facebook, sometimes we forget about Youtube video ranking. It's ranked the third most visited site globally. By utilizing video we can tap into this massive traffic source while still gunning for the first-page organic rankings.