If you are in the market for digital marketing and SEO services we can help. We have worked with local and global brand achieve success in online marketing. Creating your presence online can be a tedious task but we are obsessed with it! The very first place we start is narrowing down the target demographic for your website. It is always a good idea to analyze your competition. Digital marketing covers an umbrella of tactics but we like to start with fundamental SEO, aka search engine optimization. This is a great way to create organic traffic to your site. This is the first stage of marketing. It is your foundation if you will, and once it is done properly you can move on to more advanced strategies. The next step is link building. Essentially the idea is to have the philosophy of quality vs quantity.
Before we start on any project we do our homework on the market. This starts with keyword research, which is investigating the number of searches a keyword gets in the search engines. The goal is to find relevant terms that have a high number of monthly searches. Once we decide on the target keywords we roll up our sleeves and dive into the SEO. We recommend everyone to get acquainted with some ranking analysis websites that have great tools for measuring the strength of your site. Our favorites are AHREFS.COM, MAJESTIC.COM, AND MOZ.COM. We apologize for not adding those relative links, however, this is lesson one of SEO is very selective of the links on your homepage. The link juice will pass on to wherever the link goes and it would be a shame to not leverage it for yourself.
CHOOSING THE RIGHT MARKETING COMPANY
When you are deciding on which SEO firm to work with it is important to keep in mind that the bigger the agency doesn’t necessarily mean it is better. With larger SEO companies you can get lost in the shuffle. We are not a large company and are actually selective when choosing who we do business with. We are a phone call away and even better you will have our cell phone numbers so you can reach us anytime. Reach out to as many digital marketing companies as possible and talk to them about how long it will take to get results. If they promise to rank your site #1 be very cautious – we guarantee a rise in traffic and rankings but will never tell you something we do not know for sure. If we are a good fit, we looking forward to becoming a partner involved in assisting with all the marketing endeavors online. We have become very close with all of our clients and we hope to continue our luck with potential partners down the road.
If it is possible to be familiar with some of the basics of search engine optimization. The first thing to know is the definition of anchor text: the text that appears highlighted in a hypertext link and that can be clicked to open the target web page. This is where we will be placing variations of our keyword. The first thing the search engines look at is the URL and if there is a keyword in it then you have a better chance of quickly ranking. However, this is a very tricky line to walk as it is easy to over-optimize a site, which can potentially have a negative impact. The next priority in SEO would be the page title which is usually the first thing you see at the top of a website. Furthermore, there are headings known as <H1> – <H6> tags. It is important to have your keywords within the content as well. When implementing on page SEO it is crucial to not over optimize and use combinations of long tail terms with synonyms. This SEO information isn’t even the tip of the iceberg but is a good place to start to familiar yourself with. By implementing our additional strategies we have the ability to dominate organic rankings.